Plate Dog Tag

The Plate dog tag is a solid brass plate for permanent dog identification, designed for owners who demand uncompromising durability and legibility.

No plastic or thin sheet metal. This tag serves as a reliable information hub, carrying the dog's name, address, or owner's phone number. It is designed to provide the finder with key data immediately if the dog gets lost, without the need for a microchip reader. It is a sober, functional, and virtually indestructible piece of dog equipment.

Why the product is designed this way

The core is a solid piece of brass with a thickness of 2 mm. Unlike mass-produced aluminum tags or nylon tubes with paper inserts, this material will not bend, crack, or lose its integrity. The edges are hand-hammered in a saddlery workshop, giving each piece a unique character and higher mechanical resistance. The text engraving is deep and indelible, eliminating the risk of information wearing off or becoming illegible over time, as often happens with cheap printed alternatives.

Who the product is ideal for and who it is not suitable for

The tag makes sense for active dogs moving in demanding terrain, bushes, or water. It is ideal for breeds like Staffies and other powerful dogs where robustness is prioritized. It works perfectly as a backup to an electronic chip. Conversely, it is not suitable for owners looking for lightweight, silent, or colorful plastic decorations. Due to its weight and solid construction, it is not optimal for miniature breeds where the metal plate might be too heavy.

Reason to buy

This is honest craftsmanship from the Slade Czech workshop, focusing on logic and long-term usability. Manual processing and the choice of metal ensure that the tag will outlast the dog and its collar. It is an investment in the certainty that the most important contact information will always remain where it belongs.

Plate Dog Tag